About The Investment Store

Established in 2006, The Investment Store is a specialist funds marketing business. We work with carefully selected boutique and specialist funds managers (from New Zealand and overseas) and market their capabilities and strategies to professional financial intermediaries and institutional investors in NZ.

In doing so, we aim to bring benefits to our professional intermediary relationships through marketing high quality and unique investments that may enhance their client's portfolios; and to our fund manager partners by growing their business and enhancing their reputation and profile in New Zealand.

We aim to be considered the benchmark for funds marketing in New Zealand by all of our partners and clients by...

  • providing innovative, interesting and refreshing marketing strategies
  • providing an excellent service and experience to our clients
  • making a significant contribution to the success, reputation and growth of the funds management and financial advice industry in New Zealand
  • championing Responsible Investing in New Zealand.

The Investment Store was founded in 2006 by Managing Director, Matthew Mimms. Matthew has worked in the financial services industries in New Zealand and the UK for over 30 years. He is currently a board member of the Responsible Investment Association of Australasia.

The Investment Store is registered on the Financial Services Providers Register (FSP number 11981). We are registered as a financial advice provider - wholesale services only.


Matthew Mimms is the Founder and Managing Director of The Investment Store. Matt has over 30 year's experience in financial services in both the UK and New Zealand. Immediately prior to establishing the Investment Store, Matt was head of Retail Sales and Service at BT Funds Management.

Matt has been integrally involved in the NZ investment and financial adviser industry for 20 years including a 2 year stint as Chair of the Auckland branch for the then named Financial Planners and Insurance Advisers Association. Matt is a strong advocate for responsible investing and is currently a board member of the Responsible Investment Association of Australasia (RIAA). He contributed as a member of the Technical Working Group of the NZ Sustainable Finance Forum, an initiative of the Aotearoa Circle. 

He has a business degree from the University of Sheffield (UK), a Diploma in Business Studies (personal financial planning) from Massey University, and has attained the NZ Certificate in Financial Services (Level 5, Investments).